Whatever you are charging for your product or service, always make sure you evaluate it honestly once per month. If you have a staff then you all should do the evaluation.
Here is an example of what I do. As the saying goes, “Your mileage may vary.”
During one weekly staff training each month, I walk my staff out of the building and into the parking lot across from the business.
Then we start to play the “Are we worth it game.”
The entire staff simply asks themselves, by the outside look of the business, “Are we worth what we are charging?” Now you may ask why you are doing this from the parking lot, but it is very important to evaluate your business from the stand point of your customers. The very first thing our customers see is the front of our business from the street.
We will look at things like window clings, sanitation, sidewalks, garbage around the building, the neon sign, and every little thing we possibly can.
Then we simply ask ourselves, “Are we worth what we are charging?” If the answer is yes then we move inside to the lobby and repeat the process. If we cannot all answer yes then we fix whatever we can immediately or put it on a priority list for repair or upgrade.
Simply follow this process for every individual area of your business. If you can answer yes to an area then move on to the next. If you cannot confidently answer yes, then fix the problem or prioritize it for improvement.
The first couple of times it may take you a while to complete your evaluations and you may need to do it over a few days. However, once you get a handle on any problems and you get your items prioritized and upgraded, this process will generally only take a few minutes per area.
Try it for 90 days and you will be amazed at the progress your business makes and how much pride your staff will have in your business.
Dedicated to your success,